Top 5 Reference Apps Performance in New Zealand Q4 2021

The fourth quarter of 2021 showcased diverse performance metrics for the top 5 reference apps in New Zealand, with varying trends in weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during this period.

Google Translate maintained a steady presence in the New Zealand market. Weekly downloads fluctuated slightly, peaking at around 2.3K in mid-November before ending the quarter at approximately 1.9K. Active users hovered around the 73K to 80K range, with a notable dip to 70K in mid-December.

Bible experienced a gradual decline in weekly downloads, starting at 1K in late September and dropping to 550 by mid-December. Active users also saw a downward trend, from 66K in late September to approximately 56K by the end of December.

Night Sky saw a mixed performance. Weekly downloads ranged from a low of 196 in mid-December to a high of 493 in the last week of December. Revenue peaked at $298 in mid-October but fluctuated throughout the quarter. Active users increased from 695 in late September to 801 by the end of December.

Bible - Daily Bible Verse KJV showed a steady decline in weekly downloads, starting at 3.2K in late September and decreasing to around 1.5K by mid-December. Active users, however, saw a slight upward trend, reaching approximately 24K by the end of December.

Voice Translator: AI Translate experienced stable weekly downloads, averaging around 220 to 270 throughout the quarter. Revenue peaked at $472 in mid-October but saw fluctuations, ending the quarter at around $92. Active users showed a consistent increase, rising from 232 in late September to 359 by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.